Privacy Policy
Last Updated: 2026
This Privacy Policy explains how liamjmagee.com ("we," "us," "our," or the "Site") collects, uses, and protects your personal information. We are committed to transparency regarding data practices and compliance with applicable UK and international privacy laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Data: When you interact with our Site, we may collect your name, email address, and other contact details you voluntarily provide.
- Technical Data: We automatically collect your IP address, browser type, device information, and operating system to improve Site functionality and security.
- Cookies: We use cookies and similar tracking technologies to recognize you, remember preferences, and track your activity on the Site.
- Usage Data: We collect information about how you navigate the Site, including pages visited, time spent, and links clicked.
How We Use Information
We use collected information for the following purposes:
- To conduct affiliate tracking and performance analysis with partner casinos.
- To analyse Site usage through analytics tools to understand user behaviour and preferences.
- To improve Site functionality, user experience, and content relevance.
- To comply with legal obligations and enforce our Terms of Service.
- To send you marketing communications (only with your consent).
Cookie Policy
We use the following types of cookies on our Site:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track Site usage and user behaviour to improve our services.
- Affiliate Tracking Cookies: Monitor referrals to partner casinos and track commissions.
- Marketing Cookies: Used to deliver personalised content and advertisements.
You can control cookie preferences through your browser settings or by opting out of non-essential cookies via our cookie consent banner. Please note that disabling certain cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party casino operators and affiliate partners. We are not responsible for the privacy practices, data collection, or content of these external websites. We recommend reviewing their individual privacy policies before providing personal information or engaging in gambling activities. Your use of third-party sites is at your own risk and governed by their respective terms.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
- Right to Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You can request that we limit how we use your information.
- Right to Data Portability: You may receive your data in a structured, commonly used format.
- Right to Object: You can object to processing for marketing or analytics purposes.
- Right to Withdraw Consent: You may withdraw consent for data processing at any time.
To exercise any of these rights, contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Typically:
- Personal contact data is retained for 3 years unless you request deletion.
- Analytics data is retained for up to 12 months.
- Affiliate tracking cookies are retained for up to 90 days.
- Legal compliance data may be retained longer as required by UK law.
Contact Us
If you have questions, concerns, or wish to exercise your data rights, please contact us:
Email: privacy@liamjmagee.com
Website: liamjmagee.com
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have breached UK GDPR. Visit www.ico.org.uk for more information.
Disclaimer: This Site is for informational and affiliate purposes only. Gambling involves risk and is not suitable for everyone. Please gamble responsibly and review the terms and responsible gambling policies of partner casinos.